In this webinar we focused on finding answers to better sales budgeting for 2024. We did this by...
Webinar summary: Why AI + machine learning + strategic segmentation = productivity
AI + machine learning + strategic segmentation = productivity
No this is not buzzword bingo. It was our 45-minute webinar where we shared how you can use AI, ML and strategic segmentation to increase your productivity. You can view the entire webinar recording below.
In this webinar we give answers to how to:
🟣 Stop wasting your time with the wrong data and wrong customers
🟣 Discover competitive advantage from what you already have
🟣 Identify new sales opportunities through clarified value and impact
the main takeaways are:
- Stop wasting your time with the wrong data and wrong customers by prioritising value over quantity, discovering where the effort has the highest potential impact with least friction = Productivity & Growth. Strategic segmentation has the power to unite the organization with singular purpose.
- Discover competitive advantage from what you already have through JTBD (jobs-to-be-done) that gives you context for the combinations of your offerings. Increasing penetration has a direct impact on ARPA and retention. Unique combinations of offerings may hold long term and hard to replicate competitive advantages
- Identify new sales opportunities through clarified value and impact by combining cold financial monetary value with human interest with a Value Story. This is very efficient way of improving traction, revenue impact and productivity.