180 Perspective Change Blog

Most sales organizations are optimized for winning new deals, not for maximizing the value of existi...

Most sales organizations still design quotas around a single outcome: net new revenue. That focus ma...

Note: This announcement was originally distributed as a press release. HELSINKI, SWEDEN — [December ...

Revenue Action Orchestration platforms promise to turn unified data into coordinated action across m...

Revenue Action Orchestration is not a reporting upgrade. It is an operating shift. Instead of data s...

Unified account-level data gives revenue teams clarity, but clarity alone doesn’t move deals forward...

Most revenue teams try to improve orchestration by adjusting workflows, refining triggers, or tighte...

Revenue action orchestration can turn unified account-level data into coordinated actions across mar...

Many B2B companies have worked hard to build an account data cloud--a single place where CRM, ERP, p...

Revenue action orchestration is the process of turning unified account-level data into coordinated a...