Fundamentals Let's first establish what cross-selling really is: Selling new offerings to existing c...
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For a long time, companies have organized their B2B sales based on a current value-centric segmentin...
This article is a deep dive for marketing specialists. It gives tools to understand the current stat...
A funnel is great way to visualize the ideas and set metrics for a customer journey, but it’s better...
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BIG DATA In the past decade, companies have been working hard to bring their data together into data...
If you think about any management tool or dashboard, they all have one feature in common - the cente...
This article is a deep dive to different funnel logics for marketing and sales specialists.
Early in my career, marketing was all about customer acquisition. Then, companies recognized that ma...