Clari vs. Gong vs. 180ops-which is best for your business?

In RevOps, tools like Clari and Gong have become go-to names for sales performance insights. But there’s a new layer of intelligence emerging—one that looks beyond deals and conversations to help companies prioritize the right accounts, maximize growth, and align teams on what really matters.

That’s where 180ops comes in.

So what’s the difference between Clari, Gong, and 180ops? More importantly—could they actually work together to help you hit targets and increase your growth?

Let’s break it down.

What Each Platform Is Optimizing For

While Clari and Gong focus on what’s happening inside the sales pipeline, 180ops zooms out to help you understand:

• Where the biggest growth opportunities are
  
  
• Which accounts and segments have untapped potential
  
  
• How to align your offering strategy across the entire customer lifecycle
  
  

Different Questions, Different Value

"We are creating answers to questions that are, number one, important for companies to understand—and number two, very difficult to obtain from other tools."

– Toni Keskinen, Co-founder and CPO at 180ops

Each platform answers a different kind of question:

• Gong: How can we improve our sales conversations and win rates?
  
  
• Clari: What’s likely to close—and when?
  
  
• 180ops: Where is the money in our market, and how do we win more of it long term?

In this short video, Toni Keskinen, co-founder and CPO at 180ops, breaks down the real meaning of Revenue Operations & Intelligence.
He explains how 180ops brings together marketing, sales, and customer success data to create situational awareness—not just to understand what happened, but to prioritize what matters today to drive growth tomorrow.

Why 180ops Complements (Not Competes With) Clari & Gong

Rather than competing, these platforms strengthen each other when used together. Here is what 180ops can add to both Clari and Gong: 

"Clari and Gong look at the deal and the dialogue. We show you where the next best deals should come from in the first place."

-Toni Keskinen, 180ops

The Real Meaning of Revenue Operations & Intelligence

Clari and Gong have become synonymous with "Revenue Intelligence." At 180ops, we believe true revenue intelligence means more than forecasting or coaching—it means knowing what actions today will create the most impact tomorrow.

We help companies:

• Uncover blind spots in their CRM
• Prioritize market segments and accounts
• Align customer-facing teams around shared goals and data
• View the entire sales pipeline and timeline
• See which customers offer the greatest potential
• Discover which accounts are likely to churn
  
  

CONCLUSION

While Clari, Gong, and 180ops each offer distinct functionalities, they are not mutually exclusive. Integrating these platforms can provide a comprehensive RevOps solution: Clari ensures accurate forecasting and pipeline management. Gong enhances the quality of sales interactions. 180ops aligns sales strategies with market opportunities for long-term growth. With this overview, it is clear that there is much synergy to be had by using 180ops alongside these other tools. 

By leveraging the strengths of each platform, organizations can optimize their revenue operations and drive sustained success.