This blog shares thoughts and insights on seeing your business from the outside in, through customers, markets, and real commercial signals. It focuses on clearer priorities, better decisions, and sustainable growth.
Why Most Sales Models Undervalue Their Best Customers
January 12, 2026
Most sales organizations are optimized for winning new deals, not for maximizing the value of existing customers. That creates a blind spot.
Why Sales Quotas Built Only on Net New Deals Limit Long Term Growth
January 12, 2026
Most sales organizations still design quotas around a single outcome: net new revenue. That focus made sense in earlier stages of growth — when acquisition was the fastest way to scale, and when product-market fit was still forming. But as companies mature, this quota model can become a major strategic drag.
Create a Winning Revenue Operations Strategy - 10 Tips
December 18, 2025
Rev Ops is a comprehensive approach that aligns every customer-facing department and their processes to achieve the ultimate goal: to increase revenue potential and operational efficiency.
Press Release: 180ops Expands Advisory Board with Strategic Additions Steve Silver and Michael Fauscette
December 18, 2025
Note: This announcement was originally distributed as a press release. HELSINKI, SWEDEN — [December 16, 2026] — 180ops, a leader in revenue intelligence, today announced the appointment of Steve Silver and Michael Fauscette to its Board of Advisors. These appointments mark a significant milestone in 180ops’ growth strategy as the company continues to enable organizations to unlock customer value and strengthen revenue predictability through data-driven insights.
OKR Implementation: Strategies for Effective Execution
December 9, 2025
Implementing OKRs (Objectives and Key Results) is essential for organizations aiming to achieve their strategic goals with precision and efficiency. By setting clear objectives and measurable key results, companies can ensure everyone is aligned and focused on what matters most.
How to Evaluate Revenue Action Orchestration Platforms
December 8, 2025
Revenue Action Orchestration platforms promise to turn unified data into coordinated action across marketing, sales, and customer success. But not all platforms that claim “orchestration” actually deliver it. Many still operate as automation tools, alerting layers, or dashboard overlays.
The ROI of Revenue Action Orchestration
December 8, 2025
Revenue Action Orchestration is not a reporting upgrade. It is an operating shift. Instead of data stopping at dashboards, insights flow directly into coordinated execution across marketing, sales, and customer success.
Next-Best-Action Logic for Revenue Orchestration
December 5, 2025
Unified account-level data gives revenue teams clarity, but clarity alone doesn’t move deals forward. To create coordinated action, organizations need a logic layer that evaluates signals, prioritizes what matters, and routes actions to the right teams at the right time.
How to Design Orchestration-Ready Data Architecture for B2B Revenue Teams
December 4, 2025
Most revenue teams try to improve orchestration by adjusting workflows, refining triggers, or tightening handoffs. But the real determinant of whether orchestration works is usually something far less visible: the data architecture underneath it. If the structure of your data layer can’t support cross-team context, predictable updates, and a shared account model, the orchestration engine above it never gains stability. It wobbles, stretches, and eventually collapses under the weight of inconsistent inputs.
Why Data Quality Makes or Breaks Revenue Orchestration
December 3, 2025
Revenue action orchestration can turn unified account-level data into coordinated actions across marketing, sales, and customer success. In practice, though, many teams discover a frustrating truth. Even after they invest in better tools and cleaner dashboards, their orchestration still feels fragile. Plays misfire. Alerts are ignored. People quietly revert to gut feeling.