Our Blog

This blog shares thoughts and insights on seeing your business from the outside in, through customers, markets, and real commercial signals. It focuses on clearer priorities, better decisions, and sustainable growth.

Customer Success Model: Frameworks for Building Effective Programs

June 24, 2024

Many SaaS companies lose out on big profits from existing customers. They focus too much on new sales. This happens because their Customer Success teams do not have structure and proven methods.

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Customer Success Best Practices: Proven Strategies for Maximizing Retention

June 24, 2024

Customer Success can affect a business’s relationship with its customers. This guide shows how to keep your customers happy and loyal with simple strategies.

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Customer Success Process: Building a Strategy for Long-Term Success

June 24, 2024

Does your business struggle to keep customers happy and reduce support tickets? A formal Customer Success process might help.

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Why is Customer Success Important? Driving Growth and Retention

June 24, 2024

Imagine buying a toy and not knowing how to play with it. Customer success steps in to help you enjoy your purchase. For businesses, this means making sure customers are happy and use products well.

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Essential Skills for Customer Success Managers: Competencies for Success

June 24, 2024

To thrive as a Customer Success Manager (CSM), mastering a mix of skills is important. From empathy to relationship management, these abilities help customers get the most value from a product. CSMs are central to customer retention and satisfaction. They directly impact business success.

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Customer Success Roles: Key Positions in Your Team

June 24, 2024

Customer Success Roles: Important Positions on Your Team

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Customer Success Manager Job Description: Roles, Responsibilities, and Skills

June 24, 2024

A Customer Success Manager (CSM) helps companies keep their customers happy and ensures they use products well. They solve issues before they become problems. They also help customers see the value in what they buy.

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Customer Success Metrics: Key KPIs to Measure and Track

June 24, 2024

Measuring how well a company meets customer needs is important for business growth.

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Common Challenges for Chief Revenue Officers and How to Overcome Them

June 20, 2024

Chief Revenue Officers (CROs) are important for driving a company’s revenue growth and achieving business success. They manage sales, marketing, customer experience, and all customer-facing operations, facing numerous challenges that can significantly impact performance and the bottom line.

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Chief Revenue Officer - A Job Overview

June 20, 2024

A Chief Revenue Officer (CRO) is responsible for managing and increasing a company’s revenue. This role is essential for aligning marketing and sales efforts to ensure they work together effectively, especially in dynamic environments like start-ups and growth companies.

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