This blog shares thoughts and insights on seeing your business from the outside in, through customers, markets, and real commercial signals. It focuses on clearer priorities, better decisions, and sustainable growth.
Paradigm shifting management – perspective change AND DATA RECIPE
March 19, 2024
If you think about any management tool or dashboard, they all have one feature in common – the center of their focus is on some internal object: Company’s financials, business unit, offering, channel, campaign, sales team or salesperson. This allows you to monitor what is happening and changing, but it is very difficult to get to the “why” questions.
As fundamental data structure and strategy, everything is viewed inside-out and customer centric analysis is difficult.
Understanding funnels in marketing and sales
January 15, 2024
This article is a deep dive to different funnel logics for marketing and sales specialists.
Understanding funnels in marketing and sales
January 15, 2024
This article is a deep dive to different funnel logics for marketing and sales specialists.
Customer relationship types and business model innovation
January 15, 2024
Early in my career, marketing was all about customer acquisition. Then, companies recognized that managing churn was just as important. Now, both ends of the customer journey—acquisition and retention—are top priorities. But traditional approaches, such as Service Design, which focuses on service moments and jobs-to-be-done, are not enough. The next evolution is Customer Relationship Design, which integrates Account Revenue Per Account (ARPA) and Customer Lifetime Value (CLV) as core metrics to drive long-term success.”
Designing customer relationships instead of single services takes into account the company’s full capacity to offer value for customers. Every offering and capability that a company has should be maximally delivered as value for a customer. To maximize customer success with everything you do, you need to design customer relationships as optimal outcomes. This approach also enables you to reconsider your business model and earning logic.
Webinar summary: Why AI + machine learning + strategic segmentation = productivity
November 23, 2023
AI + machine learning + strategic segmentation = productivityNo this is not buzzword bingo. It was our 45-minute webinar where we shared how you can use AI, ML and strategic segmentation to increase your productivity. You can view the entire webinar recording below.In this webinar we give answers to how to:🟣 Stop wasting your time with the wrong data and wrong customers🟣 Discover competitive advantage from what you already have🟣 Identify new sales opportunities through clarified value and impact
WE ARE GOING TO WEB SUMMIT 2023
October 17, 2023
Our 180ops team is attending Web Summit 2023 in Lisbon between November 13th and 16th! You can find us from our startup booth on Wednesday the 15th of November.
Webinar summary: Boost your productivity with RevOps
October 16, 2023
In our webinar about how to boost your productivity with revenue operations (RevOps), we focused on finding answers to three key questions. You can read the answers below and see the full webinar recording.
Webinar summary: Win in your 2024 sales budgeting
September 20, 2023
In this webinar we focused on finding answers to better sales budgeting for 2024. We did this by finding answers to four key questions. See the summary and full webinar recording below.
Revenue Management and RevOps Defined
September 6, 2023
The history of revenue management can be traced back to the 1980s, originating in the airline industry. To optimize financial results, airlines began introducing a dynamic pricing concept. Businesses like American Airlines successfully applied price discrimination techniques and anticipated consumer demand. Airlines and hospitality businesses as well as telco companies have been on top of this challenge for decades, but the approach is now scaling in B2B companies.
Risk and Readiness Defined - Next Best Action & priorities
September 4, 2023
We are living in an age of uncertainty and technological disruption, that is demanding more and more with less resources.