This blog shares thoughts and insights on seeing your business from the outside in, through customers, markets, and real commercial signals. It focuses on clearer priorities, better decisions, and sustainable growth.
The SaaS Problem: Siloed Systems, Siloed Priorities
October 14, 2025
SaaS was supposed to make business more efficient. Instead, it’s created silos of different (and often seemingly competing) departments. Every team within an organization has its own tools, its own metrics, and its own version of the truth. The result is that marketing, sales, and customer service are working in different ways, often going in different directions, and have no shared priorities.
Customer journey management - deep dive
October 13, 2025
A funnel is great way to visualize the ideas and set metrics for a customer journey, but it’s better to look at it from the customer’s point of view. This deep dive is written for specialists concentrating on change consulting and management.
data has a story to tell...but it gets lost in translation
October 6, 2025
BIG DATA
In the past decade, companies have been working hard to bring their data together into data lakes or data warehouses. They now have plenty of data, but few insights. The challenge is this: the data is brought together from multiple sources, in the format it was produced, for the purpose these source technologies were designed to serve. The data as such was never intended to serve the purpose of managing an entire company.
How CIOs Can Drive Transformation With Data, Not Guesswork
September 17, 2025
CIOs are expected to guide transformation initiatives—moving to the cloud, embedding intelligence, modernizing systems—and to ensure those changes produce clear results. Yet technology is rarely the biggest obstacle. The real challenge is managing the complexity that comes with multiple systems, fragmented data, and inconsistent decision making.
HOW CIOS CAN BUILD REVENUE RESILIENCE
September 17, 2025
Disruption is hitting organizations from every direction. Supply chain breakdowns, regulatory changes, and economic pressures, amongst many other factors, threaten operations and revenue every day.
Reducing IT Complexity Without Adding Risk: A CIO’s Guide
September 17, 2025
CIOs sit at a crossroads. Boards expect them to drive growth through digital modernization, AI adoption, and cloud transformation. At the same time, they must manage the realities of legacy systems, a patchwork of SaaS tools, and escalating cybersecurity threats. The result is mounting complexity—and the cost of getting it wrong is rising fast.
Sales Performance Analytics: How to Perform and Analyze It
September 15, 2025
Sales performance analytics helps businesses track, measure, and improve sales strategies. By analyzing key metrics, it provides actionable insights into areas that need improvement, enabling teams to make data-driven decisions and achieve better results.
CRM Migration Without the Headaches: How to Get It Right
September 4, 2025
CRM migration ranks among the most complex undertakings for B2B organizations. It’s not just a systems project—it’s a growth-critical initiative. When migrations fail, the consequences ripple far beyond IT: revenue slows, sales adoption lags, and board confidence takes a hit.