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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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MOST READ ARTICLES

Is SaaS (as we know it) dead?

For years, SaaS (Software as a Service) has promised to transform businesses by streamlining operati...

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Close-up of an orange architectural heating blueprint showing intricate design details.

A Revenue Operations Framework serves as the backbone for aligning sales, marketing, and customer su...

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waterfall Iceland sunset

Revenue attribution is the process of understanding which marketing, sales, or customer engagement a...

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Young man in a hoodie counts stacks of cash on a park bench.

Increasing revenue is a top priority for businesses aiming to grow and succeed. Revenue growth strat...

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Close-up of a hand on tax form 1040 with a calculator on a desk.

Revenue optimization is the process of maximizing a company’s income by aligning pricing, sales, and...

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Smiling woman in green blouse giving thumbs up by a profit chart, showing success.

Understanding where your revenue comes from and which marketing efforts drive the most success is es...

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Tax form 1040 with a calculator on a pink background, highlighting finance and accounting themes.

Understanding how much a customer is worth throughout their relationship with a business is critical...

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Stock market charts analyzed with a magnifying glass and calculator for financial research.

Customer retention metrics are measurable indicators that help businesses understand how well they a...

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Hands holding smartphone displaying stock charts by a laptop, showing market analysis.

Revenue trend analysis is a vital process for tracking and understanding how your business’s income ...

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Detailed view of a motorcycle's electronic speedometer displaying speed and distance traveled.

Selecting the right revenue intelligence platform is crucial for businesses aiming to unlock actiona...

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