This blog shares thoughts and insights on seeing your business from the outside in, through customers, markets, and real commercial signals. It focuses on clearer priorities, better decisions, and sustainable growth.
This Single Metric Should Be Your RevOps North Star
May 25, 2025
A RevOps strategy focused on Customer Lifetime Value (CLV) is essential for long-term growth. Often, companies treat RevOps as a function that focuses heavily on sales. However, to truly drive sustainable growth, RevOps should integrate marketing, sales, and customer success teams, aligning them around CLV, the most important metric for growth and retention.
WHAT SALESPEOPLE NEED TO KNOW ABOUT 180OPS
May 18, 2025
Selling today is harder than it used to be. You're expected to hit ambitious quotas while juggling tools, chasing scattered insights, and trying to predict what your customers need—often without the full picture. It’s frustrating, time-consuming, and makes real success feel out of reach.
Predictive Customer Analytics: Definition and How It Works
May 14, 2025
Your B2B business cannot afford to guess what customers will do next. Wasting time on the wrong leads, missing signs that a client might leave, or failing to spot new opportunities can slow down growth and hurt revenue. Without clear insights, every decision becomes a risk.
Predictive Customer Analytics: Definition and How It Works
May 14, 2025
Your B2B business cannot afford to guess what customers will do next. Wasting time on the wrong leads, missing signs that a client might leave, or failing to spot new opportunities can slow down growth and hurt revenue. Without clear insights, every decision becomes a risk.
B2B Customer Analytics: Why It Matters for Business Growth
May 13, 2025
When you don’t fully understand your business customers, every decision becomes a risk. Many B2B companies struggle because they lack clear insights into customer behavior, leading to poor targeting, slow responses, and lost revenue.
B2B Customer Analytics: Why It Matters for Business Growth
May 13, 2025
When you don’t fully understand your business customers, every decision becomes a risk. Many B2B companies struggle because they lack clear insights into customer behavior, leading to poor targeting, slow responses, and lost revenue.
What Is AI Customer Analytics? Benefits Explained
May 12, 2025
How many customers have you lost because you did not have the right information at the right time? Many B2B companies face this problem when they struggle to understand their customers, leading to poor decisions and missed opportunities.
Leading Through Uncertainty: How to Navigate the New Norm
May 11, 2025
Organizations are navigating unprecedented levels of uncertainty. The business landscape is now characterized by volatility, geopolitical tensions, and economic shifts. Leaders are being asked to make critical decisions, but without the clarity they’ve traditionally relied on. The truth is, uncertainty is not a short-term challenge; it has become a permanent fixture in business. Leaders who can adjust their strategies to account for this new norm will be the ones who thrive.
7 Tips to Use B2B Customer Insights Effectively
May 9, 2025
Many B2B teams struggle to grow because they treat all accounts the same. They chase every lead, push the same offer to different companies, and rely on old data or gut feeling. As markets get tighter and buyer behavior keeps changing, this kind of approach no longer works. Businesses that fail to act on real customer signals fall behind.
What is Customer Intelligence Analytics? Definition and Practices
May 7, 2025
B2B companies are under constant pressure to hit targets, grow revenue, and hold on to customers who now expect more value than ever. But with longer sales cycles, larger buying groups, and fast-changing markets, old methods of tracking and guessing are not enough. Sales and marketing teams often work with different data. Finance teams make forecasts with limited input. And leadership is forced to decide without a full view of the customer.