This blog shares thoughts and insights on seeing your business from the outside in, through customers, markets, and real commercial signals. It focuses on clearer priorities, better decisions, and sustainable growth.
What is Customer Intelligence Analytics? Definition and Practices
May 7, 2025
B2B companies are under constant pressure to hit targets, grow revenue, and hold on to customers who now expect more value than ever. But with longer sales cycles, larger buying groups, and fast-changing markets, old methods of tracking and guessing are not enough. Sales and marketing teams often work with different data. Finance teams make forecasts with limited input. And leadership is forced to decide without a full view of the customer.
What is Customer Experience Analytics? Key Concepts Explained
May 5, 2025
Most B2B companies have the data but lack the visibility. Sales teams chase the wrong accounts. Marketers target the wrong audience. Executives make decisions without knowing what is really happening inside client relationships. This gap between activity and understanding leads to lost revenue, missed targets, and poor retention.
What is Predictive Customer Analytics? Definition and Benefits
April 30, 2025
In B2B markets, competition is high, and customer behavior keeps changing. Many companies lose deals because they act too late or focus on the wrong accounts. Sales teams work without clear signals. Marketing and strategy decisions rely on guesswork. This leads to missed targets, wasted efforts, and low return on investment.
THE SILENT REVENUE KILLER: HOW OVERLOOKED CHURN IS DRAINING YOUR BUSINESS
April 27, 2025
Every business loses customers. The problem isn’t churn itself—it’s failing to recognize which churn is avoidable, which customers are at risk, and how to intervene before it’s too late. Many companies focus their efforts on acquiring new customers while neglecting the ones slipping away. This oversight results in lost revenue, wasted sales efforts, and a constantly leaking funnel.
THE SILENT REVENUE KILLER: HOW OVERLOOKED CHURN IS DRAINING YOUR BUSINESS
April 27, 2025
Every business loses customers. The problem isn’t churn itself—it’s failing to recognize which churn is avoidable, which customers are at risk, and how to intervene before it’s too late. Many companies focus their efforts on acquiring new customers while neglecting the ones slipping away. This oversight results in lost revenue, wasted sales efforts, and a constantly leaking funnel.
Customer Segmentation Software: Features and Comparisons
April 24, 2025
Are you wasting time and money on marketing that doesn’t hit the right people? Many businesses struggle because they don’t fully understand their customers. Without the right customer segmentation software, you could be sending the wrong message to the wrong audience and missing out on sales.
How to Apply Customer Behavior Segmentation in B2B Marketing
April 22, 2025
B2B companies lose valuable deals every day because they treat all business clients the same. A one-size-fits-all approach often leads to missed opportunities, wasted marketing budgets, and poor engagement with target accounts. The real problem? Many businesses focus too much on surface-level data like company size or industry, ignoring how businesses behave when making purchasing decisions.
RFM Customer Segmentation: Importance and How to Use It
April 14, 2025
Most businesses waste money on marketing that doesn’t bring results. Why? Because they treat all customers the same. Some customers are loyal and buy often, while others make one purchase and never return. Without knowing who to focus on, marketing efforts become random and ineffective.
STOP WASTING RESOURCES: HOW SMARTER SEGMENTATION FUELS REVENUE GROWTH
April 13, 2025
Customer segmentation is more than a marketing tactic—it’s a strategic approach that drives revenue, improves customer experience, and enhances operational efficiency. However, many companies struggle with knowing which customers to prioritize and how to act on segmentation insights. This is where 180ops changes the game.
STOP WASTING RESOURCES: HOW SMARTER SEGMENTATION FUELS REVENUE GROWTH
April 13, 2025
Customer segmentation is more than a marketing tactic—it’s a strategic approach that drives revenue, improves customer experience, and enhances operational efficiency. However, many companies struggle with knowing which customers to prioritize and how to act on segmentation insights. This is where 180ops changes the game.