Our Blog

This blog shares thoughts and insights on seeing your business from the outside in, through customers, markets, and real commercial signals. It focuses on clearer priorities, better decisions, and sustainable growth.

Customer Success Goals: Setting and Achieving Objectives for Growth

June 24, 2024

Setting clear Customer Success goals helps companies grow. Align these goals with business objectives like revenue growth and customer retention.

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Customer Success Reporting: Essential Dashboards and Analytics

June 24, 2024

Understanding customer success can help improve how customers use your product.

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What is Customer Success? Understanding the Basics and Importance

June 24, 2024

Customer success helps customers succeed with products or services they buy. It’s different from customer support, which mainly solves problems.

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What is Customer Success? Understanding the Basics and Importance

June 24, 2024

Customer success helps customers succeed with products or services they buy. It’s different from customer support, which mainly solves problems.

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Customer Success Model: Frameworks for Building Effective Programs

June 24, 2024

Many SaaS companies lose out on big profits from existing customers. They focus too much on new sales. This happens because their Customer Success teams do not have structure and proven methods.

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Customer Success Best Practices: Proven Strategies for Maximizing Retention

June 24, 2024

Customer Success can affect a business's relationship with its customers. This guide shows how to keep your customers happy and loyal with simple strategies.

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Customer Success Process: Building a Strategy for Long-Term Success

June 24, 2024

Does your business struggle to keep customers happy and reduce support tickets? A formal Customer Success process might help.

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Why is Customer Success Important? Driving Growth and Retention

June 24, 2024

Imagine buying a toy and not knowing how to play with it. Customer success steps in to help you enjoy your purchase. For businesses, this means making sure customers are happy and use products well.

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Essential Skills for Customer Success Managers: Competencies for Success

June 24, 2024

To thrive as a Customer Success Manager (CSM), mastering a mix of skills is important. From empathy to relationship management, these abilities help customers get the most value from a product. CSMs are central to customer retention and satisfaction. They directly impact business success.

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Customer Success Roles: Key Positions in Your Team

June 24, 2024

Customer Success Roles: Important Positions on Your Team

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