This blog shares thoughts and insights on seeing your business from the outside in, through customers, markets, and real commercial signals. It focuses on clearer priorities, better decisions, and sustainable growth.
Book introduction: Path to Growth and Profitability
October 10, 2022
BACKGROUND
Most business leaders can pinpoint problems causing inefficiencies that lead to underperforming or declining sales. Too often, however, they try to solve those problems on a bug-fix basis. But quick fixes create a false sense of accomplishment. The need to be busy and productive prevents us from taking a better look at the big picture and underlying challenges. The fundamental issues dragging performance down are not identified, and the correct core adjustments in strategy and perspective are not made.