Enterprises have spent the past decade investing in data platforms, analytics tools, and dashboards ...
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Understanding how much a customer is worth throughout their relationship with a business is critical...
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Across industries, we’re seeing organizations reconsider long-standing offshoring strategies from pr...
B2B companies face constant pressure to hit revenue targets while dealing with complex buying journe...
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In B2B SaaS, growth isn't solely about acquiring new customers. It's also about maximizing the value...
SaaS was supposed to make business more efficient. Instead, it's created silos of different (and oft...
A funnel is great way to visualize the ideas and set metrics for a customer journey, but it’s better...
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BIG DATA In the past decade, companies have been working hard to bring their data together into data...