This blog shares thoughts and insights on seeing your business from the outside in, through customers, markets, and real commercial signals. It focuses on clearer priorities, better decisions, and sustainable growth.
Customer Lifetime Value Prediction: Significance and Applications
October 20, 2025
Understanding how much a customer is worth throughout their relationship with a business is critical for making informed marketing and sales decisions. Customer Lifetime Value (CLV) prediction helps businesses estimate the total revenue a customer is expected to bring during their engagement.
On-Shoring Analytics: Empowering Clients with Control and Security
October 20, 2025
Across industries, we’re seeing organizations reconsider long-standing offshoring strategies from production to supply chains, and now, analytics. Among our clients, a clear shift toward on-shoring is emerging, driven by growing trust gaps in global partnerships, evolving data regulations, and the need for tighter control over critical systems.
Customer Insights and Analytics: A Complete B2B Guide
October 15, 2025
B2B companies face constant pressure to hit revenue targets while dealing with complex buying journeys, long sales cycles, and growing competition. Many teams work in silos, making decisions based on gut feelings or outdated data. As a result, it becomes harder to know which accounts to focus on, when to act, or how to stay ahead of shifting customer needs.
Predict, Act, Grow: The Path to Expansion and Retention
October 14, 2025
In B2B SaaS, growth isn't solely about acquiring new customers. It's also about maximizing the value of existing ones. This means focusing on retention, upselling, and cross-selling to drive customer lifetime value (CLV). By getting predictions based on realtime facts, you can act with confidence to maximize your revenue.
The SaaS Problem: Siloed Systems, Siloed Priorities
October 14, 2025
SaaS was supposed to make business more efficient. Instead, it's created silos of different (and often seemingly competing) departments. Every team within an organization has its own tools, its own metrics, and its own version of the truth. The result is that marketing, sales, and customer service are working in different ways, often going in different directions, and have no shared priorities.
Customer journey management - deep dive
October 13, 2025
A funnel is great way to visualize the ideas and set metrics for a customer journey, but it’s better to look at it from the customer’s point of view. This deep dive is written for specialists concentrating on change consulting and management.
data has a story to tell...but it gets lost in translation
October 6, 2025
BIG DATA In the past decade, companies have been working hard to bring their data together into data lakes or data warehouses. They now have plenty of data, but few insights. The challenge is this: the data is brought together from multiple sources, in the format it was produced, for the purpose these source technologies were designed to serve. The data as such was never intended to serve the purpose of managing an entire company.
How CIOs Can Drive Transformation With Data, Not Guesswork
September 17, 2025
CIOs are expected to guide transformation initiatives—moving to the cloud, embedding intelligence, modernizing systems—and to ensure those changes produce clear results. Yet technology is rarely the biggest obstacle. The real challenge is managing the complexity that comes with multiple systems, fragmented data, and inconsistent decision making.
