This blog shares thoughts and insights on seeing your business from the outside in, through customers, markets, and real commercial signals. It focuses on clearer priorities, better decisions, and sustainable growth.
Customer Insights and Analytics: A Complete B2B Guide
October 15, 2025
B2B companies face constant pressure to hit revenue targets while dealing with complex buying journeys, long sales cycles, and growing competition. Many teams work in silos, making decisions based on gut feelings or outdated data. As a result, it becomes harder to know which accounts to focus on, when to act, or how to stay ahead of shifting customer needs.
Predict, Act, Grow: The Path to Expansion and Retention
October 14, 2025
In B2B SaaS, growth isn’t solely about acquiring new customers. It’s also about maximizing the value of existing ones. This means focusing on retention, upselling, and cross-selling to drive customer lifetime value (CLV). By getting predictions based on realtime facts, you can act with confidence to maximize your revenue.
The SaaS Problem: Siloed Systems, Siloed Priorities
October 14, 2025
SaaS was supposed to make business more efficient. Instead, it’s created silos of different (and often seemingly competing) departments. Every team within an organization has its own tools, its own metrics, and its own version of the truth. The result is that marketing, sales, and customer service are working in different ways, often going in different directions, and have no shared priorities.
Customer journey management - deep dive
October 13, 2025
A funnel is great way to visualize the ideas and set metrics for a customer journey, but it’s better to look at it from the customer’s point of view. This deep dive is written for specialists concentrating on change consulting and management.
How CIOs Can Drive Transformation With Data, Not Guesswork
September 17, 2025
CIOs are expected to guide transformation initiatives—moving to the cloud, embedding intelligence, modernizing systems—and to ensure those changes produce clear results. Yet technology is rarely the biggest obstacle. The real challenge is managing the complexity that comes with multiple systems, fragmented data, and inconsistent decision making.
HOW CIOS CAN BUILD REVENUE RESILIENCE
September 17, 2025
Disruption is hitting organizations from every direction. Supply chain breakdowns, regulatory changes, and economic pressures, amongst many other factors, threaten operations and revenue every day.
Reducing IT Complexity Without Adding Risk: A CIO’s Guide
September 17, 2025
CIOs sit at a crossroads. Boards expect them to drive growth through digital modernization, AI adoption, and cloud transformation. At the same time, they must manage the realities of legacy systems, a patchwork of SaaS tools, and escalating cybersecurity threats. The result is mounting complexity—and the cost of getting it wrong is rising fast.
Sales Performance Analytics: How to Perform and Analyze It
September 15, 2025
Sales performance analytics helps businesses track, measure, and improve sales strategies. By analyzing key metrics, it provides actionable insights into areas that need improvement, enabling teams to make data-driven decisions and achieve better results.