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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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MOST READ ARTICLES

how retain and expand customers

In B2B SaaS, growth isn't solely about acquiring new customers. It's also about maximizing the value...

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SaaS was supposed to make business more efficient. Instead, it's created silos of different (and oft...

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Offering and business leads are expected to drive innovation, maximize value delivery, plan for grow...

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Is SaaS (as we know it) dead?

For years, SaaS (Software as a Service) has promised to transform businesses by streamlining operati...

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