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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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MOST READ ARTICLES

Most B2B revenue teams agree on one thing: they need clearer visibility into where growth will come ...

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Top view of faceless African American student taking notes in notepad while sitting at table with textbook during lesson in class

In B2B marketing, finding and connecting with the right business clients can be tough. Many companie...

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A close-up of a colorful product lifecycle diagram with a yellow pencil on a desk.

Most businesses fail to connect with their customers because they don’t truly understand them. Sendi...

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