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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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MOST READ ARTICLES

revenue action orchestration and data quality

Revenue action orchestration can turn unified account-level data into coordinated actions across mar...

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Most B2B revenue teams agree on one thing: they need clearer visibility into where growth will come ...

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Many enterprises attempt to build their own potential modeling systems. They have the data, the tech...

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CRMs were once hailed as the cornerstone of customer-centric business. The promise? A single source ...

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Detailed view of a car's speedometer, odometer, and temperature display showing 32°F.

When you don’t fully understand your business customers, every decision becomes a risk. Many B2B com...

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USING ANALYTICS TO UNDERSTAND AND EXPAND YOUR TARGET AUDIENCE

Understanding your target audience is essential for success in marketing. Advanced analytics can pro...

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