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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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MOST READ ARTICLES

Most revenue teams try to improve orchestration by adjusting workflows, refining triggers, or tighte...

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Despite all the investment in CRM systems, automation, and sales playbooks, most revenue teams today...

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Revenue forecasts should give leaders confidence. Instead, they often create frustration. Even with ...

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Revenue growth is rarely blocked by a lack of opportunities. Instead, most enterprises struggle beca...

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Vibrant orange crystal ball with glowing reflections on a textured surface, captured outdoors.

Your B2B business cannot afford to guess what customers will do next. Wasting time on the wrong lead...

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Lensball capturing an upside-down autumn landscape in Manchester forest.

In B2B markets, competition is high, and customer behavior keeps changing. Many companies lose deals...

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