180 Perspective Change Blog

Many B2B companies have worked hard to build an account data cloud--a single place where CRM, ERP, p...

Revenue action orchestration is the process of turning unified account-level data into coordinated a...

For many CROs, whitespace analysis feels like a checkbox exercise involving an endless sea of spread...

The quest for efficiency, increased productivity, growth, and cohesion within organizations has led ...

Just like top sports teams trust their playbooks to win, businesses can use customer success playboo...

Enterprises have spent the past decade investing in data platforms, analytics tools, and dashboards ...

CRMs were once hailed as the cornerstone of customer-centric business. The promise? A single source ...

You’ve optimized campaigns, tightened your spend, frozen hiring, maybe even restructured your curren...

A RevOps strategy focused on Customer Lifetime Value (CLV) is essential for long-term growth. Often,...

Revenue intelligence is a critical process that helps businesses understand, predict, and optimize t...