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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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MOST READ ARTICLES

your best customer might not be who you think

Most sales organizations are optimized for winning new deals, not for maximizing the value of existi...

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Most sales organizations still design quotas around a single outcome: net new revenue. That focus ma...

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Fundamentals Let's first establish what cross-selling really is: Selling new offerings to existing c...

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