"This book gives a new perspective how to create a bridge between strategic decision-making and day-to-day operational management especially in Commercial Management. A strong reading recommendation”

"As a multidisciplinary analysis practitioner I’m excited about Toni’s book on aggregating different data sets to better understand your company’s path to growth and profitability. It’s part science and part pure art, as those qualities always go hand in hand in analysis that seeks to understand something the competitors don’t know.”

“I would recommend this book to anyone who wants to be one step ahead and dare to take the "red pill". Beautifully written and so easy to understand.”

"This is a must read for any modern executive, for understanding how to define and execute a strong, data driven, customer centric commercial strategy. Toni’s personal hands on experience and passion with several customer cases comes alive in this book, and will help You in shifting gears to focused growth and profitability..”

"Path to growth is an inspiring insight how customer oriented, holistic vision-creation-to-strategy-implementation cycle can and probably should be based on data in each stage. And how this can be done in pragmatic, successful way.”