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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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MOST READ ARTICLES

Close-up of a digital interface showcasing futuristic graphs and data analytics in low light.

Your B2B business cannot afford to overlook service issues that damage client relationships. Missed ...

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Vibrant orange crystal ball with glowing reflections on a textured surface, captured outdoors.

Your B2B business cannot afford to guess what customers will do next. Wasting time on the wrong lead...

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Detailed view of a car's speedometer, odometer, and temperature display showing 32°F.

When you don’t fully understand your business customers, every decision becomes a risk. Many B2B com...

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A focused view of an aircraft cockpit control panel with various illuminated screens.

How many customers have you lost because you did not have the right information at the right time? M...

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Business analyst writing with laptop and smartphone showing trend graphs on a white desk.

Many B2B teams struggle to grow because they treat all accounts the same. They chase every lead, pus...

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Team analyzing financial charts and digital reports during a business meeting.

B2B companies are under constant pressure to hit targets, grow revenue, and hold on to customers who...

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Close-up of a digital glucose meter displaying blood sugar level on a brown surface.

Most B2B companies have the data but lack the visibility. Sales teams chase the wrong accounts. Mark...

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Lensball capturing an upside-down autumn landscape in Manchester forest.

In B2B markets, competition is high, and customer behavior keeps changing. Many companies lose deals...

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African American woman in office analyzing financial charts while using a smartphone.

B2B companies face constant pressure to hit revenue targets while dealing with complex buying journe...

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Flowing glass-like molecular structure in blue. Conceptual digital art with a tech twist.

Are you wasting time and money on marketing that doesn’t hit the right people? Many businesses strug...

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