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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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MOST READ ARTICLES

THE IMPACT OF NON-VERBAL COMMUNICATION IN SALES SUCCESS

Non-verbal communication is very important in sales. It can be even more powerful than what you say....

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THE IMPORTANCE OF LISTENING SKILLS IN SALES: 
TECHNIQUES FOR  EFFECTIVE COMMUNICATION

In the fast-paced world of sales, listening is essential. Active listening goes beyond hearing words...

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Top view of faceless African American student taking notes in notepad while sitting at table with textbook during lesson in class

In B2B marketing, finding and connecting with the right business clients can be tough. Many companie...

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Revenue , photo

ROI-driven marketing is important for optimizing the effectiveness of marketing investments. It ensu...

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Man Wearing White Long-sleeved Shirt Holding Black Pen

Organizing the perfect customer success team helps your customers get the most out of your products....

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HOW MARKETING DRIVES REVENUE:  A STRATEGIC OVERVIEW

Marketing is not just about brand awareness – it directly impacts revenue generation. Revenue market...

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Sales manager working with his team , photo

Sales management is a multifaceted discipline that stands at the core of a thriving business.

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Chief Revenue Officers (CROs) are essential for driving a company's financial growth and success. Un...

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A data-driven strategy transforms raw information into insights that guide more informed business de...

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Colleagues Standing in White Long Sleeve Shirts Discussing and Reading a Financial Report

Change management is a critical practice for modern businesses striving to stay competitive and achi...

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