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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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MOST READ ARTICLES

Despite all the investment in CRM systems, automation, and sales playbooks, most revenue teams today...

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Revenue , photo

ROI-driven marketing is important for optimizing the effectiveness of marketing investments. It ensu...

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Organizing the perfect customer success team helps your customers get the most out of your products....

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HOW MARKETING DRIVES REVENUE:  A STRATEGIC OVERVIEW

Marketing is not just about brand awareness – it directly impacts revenue generation. Revenue market...

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Just like top sports teams trust their playbooks to win, businesses can use customer success playboo...

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SaaS was supposed to make business more efficient. Instead, it's created silos of different (and oft...

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Forecast misses aren’t always caused by poor performance. Sometimes, they’re caused by poor visibili...

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THE COSTS OF POOR SALES PIPELINE MANAGEMENT

Ask most revenue leaders where they lose money, and they'll point to lost deals or underperforming r...

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how customer success drives revenue

Sales don’t end when a customer buys a product. That's where Customer Success Managers (CSMs) come i...

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