180 Perspective Change Blog

Most sales organizations are optimized for winning new deals, not for maximizing the value of existi...

Most sales organizations still design quotas around a single outcome: net new revenue. That focus ma...

Revenue Action Orchestration platforms promise to turn unified data into coordinated action across m...

Revenue Action Orchestration is not a reporting upgrade. It is an operating shift. Instead of data s...

Unified account-level data gives revenue teams clarity, but clarity alone doesn’t move deals forward...

Most revenue teams try to improve orchestration by adjusting workflows, refining triggers, or tighte...

Many B2B companies have worked hard to build an account data cloud--a single place where CRM, ERP, p...

Despite all the investment in CRM systems, automation, and sales playbooks, most revenue teams today...

Enterprise revenue leaders face a familiar challenge: understanding where to focus resources for the...

Most B2B revenue teams agree on one thing: they need clearer visibility into where growth will come ...