180 Perspective Change Blog

Implementing OKRs (Objectives and Key Results) is essential for organizations aiming to achieve thei...

Revenue Action Orchestration platforms promise to turn unified data into coordinated action across m...

Revenue Action Orchestration is not a reporting upgrade. It is an operating shift. Instead of data s...

Unified account-level data gives revenue teams clarity, but clarity alone doesn’t move deals forward...

Most revenue teams try to improve orchestration by adjusting workflows, refining triggers, or tighte...

Revenue action orchestration can turn unified account-level data into coordinated actions across mar...

Many B2B companies have worked hard to build an account data cloud--a single place where CRM, ERP, p...

Revenue action orchestration is the process of turning unified account-level data into coordinated a...

Despite all the investment in CRM systems, automation, and sales playbooks, most revenue teams today...

Revenue forecasts should give leaders confidence. Instead, they often create frustration. Even with ...