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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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MOST READ ARTICLES

Most sales organizations still design quotas around a single outcome: net new revenue. That focus ma...

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revenue action orchestration and next-best logic

Unified account-level data gives revenue teams clarity, but clarity alone doesn’t move deals forward...

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revenue action orchestration and data quality

Revenue action orchestration can turn unified account-level data into coordinated actions across mar...

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Many B2B companies have worked hard to build an account data cloud--a single place where CRM, ERP, p...

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In RevOps, tools like Clari and Gong have become go-to names for sales performance insights. But the...

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confidence in your decisions

Enterprises have spent the past decade investing in data platforms, analytics tools, and dashboards ...

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offshoring analytics for more control and security

Across industries, we’re seeing organizations reconsider long-standing offshoring strategies from pr...

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CIOs are expected to guide transformation initiatives—moving to the cloud, embedding intelligence, m...

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CIOs build revenue resilience

Disruption is hitting organizations from every direction. Supply chain breakdowns, regulatory change...

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