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180 Perspective Change Blog

Discover insights that help you see your business through a customer and market-first lens. From unlocking growth opportunities to navigating risks, our blog is all about driving smarter decisions.

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MOST READ ARTICLES

revenue action orchestration and data quality

Revenue action orchestration can turn unified account-level data into coordinated actions across mar...

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Many B2B companies have worked hard to build an account data cloud--a single place where CRM, ERP, p...

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In RevOps, tools like Clari and Gong have become go-to names for sales performance insights. But the...

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confidence in your decisions

Enterprises have spent the past decade investing in data platforms, analytics tools, and dashboards ...

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offshoring analytics for more control and security

Across industries, we’re seeing organizations reconsider long-standing offshoring strategies from pr...

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CIOs are expected to guide transformation initiatives—moving to the cloud, embedding intelligence, m...

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CIOs build revenue resilience

Disruption is hitting organizations from every direction. Supply chain breakdowns, regulatory change...

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Award-Winning quality photo of Revenue operations professionals looking at data analytics on computer screen. Fast shutter speed and slightly warm studio lighting. Uneven skin tone. Highly detailed. Only the image should be of award winning quality, don't include any certification stamps etc in the image itself. No text, numbers or other characters , photo

Data analytics has emerged as a cornerstone in steering strategic maneuvers and optimizing Revenue O...

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This article is a deep dive to different funnel logics for marketing and sales specialists.

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