Selling today is harder than it used to be. You're expected to hit ambitious quotas while juggling tools, chasing scattered insights, and trying to predict what your customers need—often without the full picture. It’s frustrating, time-consuming, and makes real success feel out of reach.

180ops was built to change that.

With advanced analytics and seamless data integration, 180ops gives salespeople a single, intelligent view of their customers, helping them focus on what matters most and work more efficiently.

THE DAILY SALES REALITY: TOO MANY TOOLS, NOT ENOUGH TIME

If you're in sales, these challenges might sound familiar:

• Disconnected datasets that make it hard to get a complete picture of customer activity
• Pressure to meet sales quotas with little clarity on how to reach them (and it shows, since just 43% of salespeople hit their quotas!)
• Juggling multiple systems, leading to wasted time and errors
• Difficulty staying up-to-date on customer development and prospects
• Finding new business opportunities
• Cross-selling and up-selling priorities, while also managing risks
• Lack of collaboration across business units, resulting in conflicting goals and interests

You’re not alone. And you’re not the problem. The tools are. Most salespeoples’ tech stack is bloated, forcing them to use multiple tools for various facets of their job. High-growth sales development teams use five applications on average, with predictions of that number growing for most organizations. 

When you consider how much time it requires to jump from application to application to complete each task of your day, it’s no wonder nearly 90% of salespeople are burned out. 

HOW 180OPS HELPS SALESPEOPLE SUCCEED

There are eight advantages 180ops offers to salespeople:

1. Smart, Unified Intelligence to Drive Sales

180ops brings all your customer data into one place and uses machine learning to turn it into clear, actionable insights. You’ll instantly know what to focus on, when to act, and where to dig deeper—without wasting time switching tools, crunching numbers, or chasing dead-end leads. With everything prioritized for you, you can stay focused on selling and hit your targets faster.

Key Advantage: Centralized data + intelligent insights = more time selling, less time guessing.

Here’s a great example of how simple it is to act when you have the sales analytics feature 180ops offers. This image shows, on the level of an individual salesperson, exactly the status of each account, including opportunities and risks, which can also be understood through written Mictosoft Copilot reports (meaning you don't have to be a data anlalyst to learn from your data!):

Key Advantage: Let the system do the heavy lifting—get insights without the manual effort, so you can focus on closing deals, not crunching numbers.

2. Continuous Situational Awareness

Stay on top of your game with real-time updates on customer development. 180ops alerts you when something important happens—whether it's a new opportunity, risk, or a shift in customer behavior. You’ll always know what’s going on with your customers, so you can act quickly and keep things moving forward.

Key Advantage: Always be in the know—stay proactive with real-time updates so you never miss a beat with your customers.

3. Risk and Opportunity Discovery

180ops continuously scans your pipeline to identify risks and opportunities, so you don’t have to. You’ll get proactive signals about where to focus, what actions to take, and how to mitigate potential roadblocks before they slow you down. Recognizing upsell and cross-sell opportunities has never been easier, and you will know

Key Advantage: Stay ahead of risks and spot opportunities—act fast on insights that guide you to close more deals.

4. Support for Account Planning

Whether it’s cross-selling, upselling, or managing risks, 180ops provides the insights you need to strategize effectively. The platform helps you understand what’s working, what’s not, and where to direct your efforts for the biggest impact on your bottom line.

Key Advantage: Strategize smarter—use actionable insights to plan effectively and make every interaction count.

5. Simplified Collaboration and Alignment

Sales isn’t a solo job—180ops makes it easy to collaborate with other departments. With shared situational awareness, you and your colleagues can align on customer needs, work toward common goals, and reduce the miscommunication that often leads to missed opportunities.

Key Advantage: Work seamlessly with other teams—align your efforts across departments to drive better results.

The result of these advantages, as in, what exactly do they mean to you as a salesperson? 

• More opportunities to exceed your sales targets
• Less time spent on administrative tasks
• Clearer customer insights and risk management
• Improved focus and prioritization
• Better collaboration across teams
  
  

Check out this clip from our co-founder and CPO, Toni Keskinen, describing the power that 180ops gives salespeople to succeed in ways they may have never dreamed were possible: 

"Instead of contacting your customer portfolio blindly from A to Z, or only focusing on your A-level customers, you can know exactly what to sell, to whom, when and why. This is the magic I would have wanted during my 20+-year career in sales."

–Mikko Huovinen, Chief Sales Officer at 180ops

180OPS: YOUR COMPETITIVE EDGE

You don’t need another tool. You need a way to bring purpose and intelligence to the ones you already have. Sales is about making smart decisions at the right time. With 180ops, you’ll have the tools, data, and insights to focus on what truly matters, close more deals, and exceed your quota.

180ops helps you spend more time doing what you do best—selling—and less time on tasks that don’t drive results.