You’ve optimized campaigns, tightened your spend, frozen hiring, maybe even restructured your current team, but growth is still stalling. Leadership expects better ROI. Your team needs clarity. And you can feel the gaps in targeting, in alignment, in results...but you don’t have the visibility to act. The truth is, it’s not that marketing isn’t working. It’s that you don’t have the clarity to prove what is.

THE CHALLENGE FACING MODERN CMOs

Marketing has never had more tools, channels, or data, yet most CMOs still struggle to answer fundamental questions: Where is our next wave of growth? Are we targeting the right buyers? What’s actually moving the needle when it comes to marketing efforts? 

The root issue isn’t necessarily a lack of effort. It's a lack of clarity. 

Marketing can often be fractured, with brand, PR, or demand gen working separately, amongst others. Then there are the sales and customer success departments, which typically operate in separate silos. There can even be a feeling of tension between these departments, who don’t share KPIs, but know they are all supposed to be responsible for growth. Rising expectations further compound that tension, and declining budgets make it even tougher to reach your goals. 

Plus, there are often differing opinions on how to measure the impact of marketing on the organization as a whole. 

And that’s not even to mention the data confusion and burnout that make it tough to retain your best people, and keep the ones who are still there focused on what really matters!

READ MORE: Data-Driven Marketing: Tips for Transforming Insights into Action

MARKETING DOESN’T NEED ANOTHER DASHBOARD

180ops doesn’t add noise. It brings clarity, instead of just another series of reports that you need to find the time to go through and make sense of. 

It starts by connecting your existing datasets (not just from marketing, but sales and customer success, too) and surfacing insights that matter:

• Where growth is possible
• What’s at risk
• Which segments respond best to which offers
• How to align teams around shared priorities

With advanced analytics and continuous situational awareness, 180ops helps you go from reactive firefighting to proactive growth planning, without creating the chaos of a massive IT project or rebuilding your tech stack.

HERE’S WHAT THAT LOOKS LIKE IN PRACTICE

When you finally have a clear view across your revenue ecosystem, from first touch to renewal, it doesn’t just improve your marketing strategy. It transforms how your entire team operates, such as

• Clearer targeting and positioning.
  Instead of guessing who to market to, when, and why — you get real-time insights into buyer behavior and readiness, tailored to your strategy.
• Shared KPIs with sales and CS.
  180ops helps you move from “alignment talk” to actual cross-functional collaboration. With shared goals, you can communicate marketing’s value in terms that resonate across leadership.
• Stronger campaign performance.
  Growth planning and offering analysis tools help you invest where it counts — boosting content precision, budget effectiveness, and team productivity.
• More confident decision-making.
  You’re not just reporting what happened. You’re seeing what’s ahead — which segments to grow, where the risks are, and how to act with speed and accuracy.

And most importantly? Your team gets back time. Less guessing. More clarity. Better morale. Freedom from the burnout that you and your entire team are likely feeling. 

FOR CMOs, THE VALUE IS STRATEGIC AND HUMAN

When marketers can clearly see what’s working, who to target, and how to collaborate across functions, they spend less time second-guessing and more time executing. That kind of confidence has a ripple effect on output, alignment, and job satisfaction.

That translates to:

• Higher-performing cross-sell and upsell campaigns
• More impactful marketing-sales collaboration
• Better resource allocation
• Higher talent retention

And at the leadership level, it means something even more powerful: the ability to lead with confidence, defend your strategy, and show exactly how marketing is driving business growth.

READ MORE: Clari Vs. Gong Vs. 180ops

CONCLUSION

CMOs don’t need more reporting. They need insight. If you’re facing fractured teams, unclear KPIs, or stalled performance, then it’s time to trade confusion for clarity. 180ops gives you the situational awareness to act strategically, prove your impact, and lead with momentum. Our features help you bring focus to what matters most: identifying growth opportunities, aligning with sales and customer success, and making smarter decisions with shared insights. It’s not about adding more tools; it’s about making your existing efforts more effective.

With better data, clearer priorities, and stronger collaboration, your team can spend less time untangling complexity and more time driving results.